nice needs no filter: pink shirt day is february 28th

In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW Orphan’s Fund was inspired by the story and to date have raised more than $1.8 million for anti-bullying programs in Western Canada with the sales of Pink Shirt Day t-Shirts.

This year, Pink Shirt Day is focusing on the unfortunate, but common threat of online bullying. Cyber bullies are a terrible reality facing children, teens, and young adults today – 1 in 5 Canadians aged 15 to 29 have reported being cyberbullied or cyberstalked. The official Pink Shirt Day shirts offer a message of possibility – Nice Needs No Filter – with education and encouragement, the internet can be a more kind and positive space.

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“This year we are focused on encouraging everyone – no matter what age – to think twice before posting something negative online, and instead use the internet to spread kindness. Together we can prevent the harm and devastation that cyberbullying causes in our communities, schools and neighbourhoods,” says Sara Dubois-Phillips, Executive Director of the CKNW Orphans’ Fund.

Official Pink Shirt Day t-shirts are now available at all London Drugs locations in youth or adult sizes. Net proceeds are distributed through CKNW Orphans’ Fund to support youth anti-bullying programs in British Columbia and throughout Western Canada including the Boys & Girls Clubs across British Columbia, Alberta, and Saskatchewan.


You can also buy Official Pink Shirt Day t-shirts at

Wear pink on Wednesday, February 28th to show your support for safe and inclusive schools, workplaces, and communities.

Pink Shirt Day

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