fresh news from yoyomama

It’s been a busy week here at yoyo HQ as we’re excited to announce that we’ve been acquired by Fresh Hat Media. The yoyomama and OnTheGoKids brands will live on under the Fresh Hat umbrella and nothing else will change for our readers and the businesses we work with. yoyomama will continue to be dedicated to doing the research for busy parents so they can make the most of their time with their kids. By offering multiple touch points through the online publication and emails, the OnTheGoKids mobile app, and robust social media channels, yoyomama will continue to lead the market in connecting businesses and brands with Canada’s parenting market.

“This is an exciting time for Fresh Hat Media. We are beyond thrilled to welcome yoyomama and OnTheGoKids to our business. These iconic brands are widely regarded as the leading source for trusted, fresh and local content for moms and families.” said Lakhvir Brar, President of Fresh Hat Media. “Our company remains committed to building upon this reputation and driving greater success. We look forward to continuing to work with brands and small businesses to connect them with yoyomama’s and OnTheGoKids’ influential and highly-engaged audiences.”

“As an independent media brand we’ve experienced tremendous growth over the past eight years,” said yoyomama’s Founder and Editor-in-Chief Annemarie Tempelman-Kluit, “and I wanted to ensure that the business went into the hands of someone who shared our vision for the company. I’m excited for the future of yoyomama and OnTheGoKids under Fresh Hat Media.” Tempelman-Kluit will remain on board through the transition period until the end of June.

The yoyomama and OnTheGoKids brands reach over 45,000 Canadian parents monthly. yoyomama has been providing native advertising before it even had a name via their email newsletters and sponsored content which have always been very effective for advertisers, and continues to offer digital advertising solutions through our online, social media, email and mobile channels, including the leading family-friendly event listings app, OnTheGoKids.

About Fresh Hat Media Inc.

Fresh Hat Media is a digital media company that publishes fresh, local editorial and is the trusted source for moms and families when it comes to what to do with their kids. The media network currently consists of yoyomama and the OnTheGoKids. It also offers digital advertising solutions and marketing services to brands looking to directly connect with our highly engaged audience of influential moms and families.

About yoyomama & OnTheGoKids

yoyomama launched as a daily email for Vancouver moms in 2007. It has grown to deliver content to over 45,000 Canadian parents a month through five different email newsletter editions, the website, social media channels and their ground-breaking free iOS and Android app OnTheGoKids.

For more information or media interviews, please contact:

Lakhvir Brar
President, Fresh Hat Media or

Annemarie Tempelman-Kluit

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