About Us

yoyomama is an award-winning email, website, social media network and mobile app – OnTheGoKids – for families in the Metro Vancouver, the GTA and Calgary. We’re the trusted source for families when it comes to what to do with your kids, whether that’s one off events, family travel, crafts to keep kids busy on long winter afternoons, or local services for families. With an eye to the innovative and eco-friendly, we research local finds and destinations for you, then send the scoop right to your inbox or phone, saving you time and keeping you in the know.

We’re all about what’s great where you (and we) live so we won’t endorse anything that we (or our kids) haven’t thoroughly tried, tested and loved.

We do occasionally send out sponsored emails on behalf of select advertisers who make it possible for us to keep yoyo-ing. They will be clearly marked as such, and, just as when you flip past ads in a print magazine, it’s your choice to take a look or not, but as our advertisers like to offer our readers great deals and info, most of you like to check them out.

Looking for more info about how we choose our content and how we protect your info? Check out our Editorial Policy and Privacy Policy.



We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage towards our project costs.

:: back to top

Annemarie Tempelman-Kluit, Founder & Editor In Chief

atk_for_bioAnnemarie Tempelman-Kluit founded yoyomama in 2007 when she couldn’t easily find local info on products and services for mums and their babies. As a mother of two girls and busy entrepreneur, she taps into her own front-line experiences to provide readers relevant, useful information focused on making it easy for parents to have great experiences with their kids.Prior to founding yoyomama, Annemarie received a degree in English and a certificate in Online Publishing from the University of British Columbia, worked as the Web Strategist for Simon Fraser University and as a freelance writer – contributing to publications such as Fashion Magazine, Greenhouse Canada, the Georgia Straight and providing content to such clients as Bloom Essentials and Bug & Pickle.

Her expertise is usability, content management and writing for the web.Annemarie is a sought after expert on marketing to families and mums and considered one of Canada’s leading digital mums. She is the author of Healthy Mum, Happy Baby (published by Random House), wrote the Kid’s Stuff section in the most recent edition of the Vancouver, Victoria and Whistler Colourguide and contributes to the Vancouver Sun, CBC-BC Radio, CTV and more. She was one of the first Canadian mums to be invited to the annual Disney Social Media Moms conference and among the first media admitted behind the scenes at Club Penguin headquarters.

As the go-to mum in Vancouver, she has been quoted in numerous articles in the Globe and Mail, interviewed by NBC, and Today’s Parent as well as featured in the Province and Georgia Straight. She is part of the BC Children’s Hospital Social Media Committee and the Handheld Devices Committee at her daughters’ school. mama [at] yoyomama.ca


:: back to top

Our Team

Vancouver Correspondent

Crystal Sew Creative Head ShotCrystal Allen lives in beautiful Richmond, BC, and calls herself a mother, wife, blogger, children’s book publicist, freelance writer and Etsy seller. You can find her online at her blog, Sew Creative, and at her Etsy store, Lilikoi Lane.



Calgary Correspondent

Wanda BakerWanda Baker is the author of food & life blog bakersbeans.ca and she’s currently a SAHM to Hailey and Aiden and wife to Rob. With a career spanning two decades in marketing and events, Wanda started blogging in 2006 as a way to share adventures and recipes with family & friends. In her spare time she attends foodie & blogger events, plans mom’s wine nights, is a recipe tester, writes restaurant reviews, sews monster patches onto ripped jeans, blogs about family life & food, sneaks chocolate and looks forward to the glass of wine or two at the end of the day. She has come to the conclusion sleep is optional. A former Vancouverite this Calgary mom is always on the lookout for affordable & fun family adventures for her family and is happy to be able to share the knowledge with others. calgary [at] yoyomama.ca

Vancouver Correspondent

Alex CubittAlex Cubitt is the mom of a mysterious little girl who sometimes answers to the name Lila. When she’s not cracking the Lila code, she is hiking the North Shore trails, writing, cooking and perpetually cleaning a black hole of messes. She is taking a break from a career in communications and PR to kick it with a colourful one-year-old and explore her love of writing.

Vancouver Correspondent

Marjolyn "MJ" Dimapilis Marjolyn “MJ” Dimapilis is a first-time mom who’s always out and about with baby Olivia in tow, thinking of ways to tire out her rambunctious 10-month-old. MJ’s addiction to Instagram reflects her eye for style, her ear to the ground and her endless appetite for all things awesome – but it’s also a personal reminder of what her outfits looked like before they were ravaged (with love?) by messy fingers and sticky drool. With a natural flair for all things creative and fun, this PR momma is excited to be on-board the yoyomama train.

Content Manager

Harriet FancottHarriet Fancott is a writer, blogger and social media specialist. She lives in Vancouver with her husband and five-year-old son where they spend their free time in cafés, at festivals and on beaches. She enjoys Instagramming her son in action whether it’s jumping, riding, throwing and running, or simply eating Popsicles. harriet [at] yoyomama.ca



Vancouver Correspondent

Pamela FrancisPamela Francis is a born and raised Vancouverite who serves as yoyomama’s music correspondent. She is a devoted aunt of four, who makes it her mission to introduce her nieces and nephew to the wider world of music, movies and art. She eagerly waits for them to be old enough to appreciate British Period Dramas and the finer points of disco.


Production & Marketing

Jewel GoodwinJewel Goodwin is a homeschooling mom to two teenage boys and a brand new baby. She enjoys sharing tips from the trenches about parenting, crafting, eating gluten-and-dairy-free, and the pursuit of coffee. She currently calls the Sea to Sky corridor home, and loves that she gets to balance work time with long trail walks and gorgeous mountain views. Jewel spends her spare time reading, creating digital scrapbooking lovelies, which she sells at madgeniusdesigns.com, and playing with her digital SLR. jewel [at] yoyomama.ca

Toronto Correspondent

Melissa HansenMelissa Hansen was a model and television personality before becoming a writer. Born and raised in Toronto this paranormal fiction junkie lives with her husband and two beautiful daughters in her eerie urban castle. Author of “TASTE: A Vampire Fairy Tale” and “TOUCH,” www.melissahansen.com, Melissa enjoys writing and touring her YA novels in addition to penning a spooky series of Creature Fables for children. With a passion for entertainment and a flair for finding family fun Melissa is psyched to be part of the yoyomama crew.

Vancouver Correspondent

Erin JeffreyErin Jeffery is a new mother of a very tall four-year-old boy named Maxton and two jealous felines named Jack and Stella. She is a sometimes actor, all the time writer, foodie, crafter, ecomom and football player who is an account executive at an advertising firm in her spare time. She likes tall people, cheese, shoes, laughter and urban exploration with super boy. erin [at] yoyomama.ca



Toronto Correspondent

heatherHeather Lochner is surrounded by two wonderful and energetic children, a cute but barky dog and an engineer for a husband. Aside from writing, Heather loves to sail, snowboard and explore the world with her kids. She also enjoying cooking, but is notorious for ruining every batch of chocolate chip cookies. toronto [at] yoyomama.ca



Sales & Marketing

LoLo_2Lorraine Toor is a mama, singer-songwriter, children’s author and social media junkie. As the LoLo half of Canadian children’s music group, Bobs & LoLo, Lorraine brings 15+ years experience working in the world of family events, products and services to the yoyomama team. Lorraine lives in East Vancouver with her husband, daughter and busy baby boy. When she’s not performing or yoyomama-ing, Lorraine enjoys spending time with her family and their four-legged furry friend hiking, biking and playing in Vancouver’s parks.


Channing RodmanChanning Rodman is a frequent contributor to yoyomama, and mama to a small girl who is the perfect travelling companion. A former Vancouverite, Channing is spending the winter in Germany, where she is learning about Spielplätze (playgrounds), Bäckereien (delicious) and Kindergartens (hurrah!). With a love for everything digital, she also runs a social media consultancy and can usually be found at YouTube-fueled toddler dance parties in her living room.

Vancouver Correspondent

Elina SinghElina Singh is a mom to one little man (who is the sweetest child ever born – but that’s her words, and she may be a little biased). She’s also a crafter, a knitter and a baker, and loves to create things at all hours. She consumes too much spicy chai and dark chocolate to compensate for the lack of sleep. She is the driving force behind the Vancouver weekend guide and yoyomama Pinterest account, and works on the production end as well. events [at] yoyomama.ca


Vancouver Correspondent

sierraSierra Dante is a mother, wife, writer, editor, neighbourhood mobilizer, homegrown enthusiast, and picture book buff into keeping it quaint, getting outside, and feeling fulfilled. While she is busy gardening, cooking, reading, and letting her boys live a life of free play, you can also find her online at edgewisecontent.com.

:: back to top

sign up for yoyomama

Stay in the know with helpful updates on family-friendly events, products, services and much more sent to your inbox! See a sample.

Stay in the know with helpful updates!