About Us

yoyomama is an award-winning email, website, social media network and mobile app – OnTheGoKids – for families in the Metro Vancouver, the GTA and Calgary. We’re the trusted source for families when it comes to what to do with your kids, whether that’s one off events, family travel, crafts to keep kids busy on long winter afternoons, or local services for families. With an eye to the innovative and eco-friendly, we research local finds and destinations for you, then send the scoop right to your inbox or phone, saving you time and keeping you in the know.

We’re all about what’s great where you (and we) live so we won’t endorse anything that we (or our kids) haven’t thoroughly tried, tested and loved.

We do occasionally send out sponsored emails on behalf of select advertisers who make it possible for us to keep yoyo-ing. They will be clearly marked as such, and, just as when you flip past ads in a print magazine, it’s your choice to take a look or not, but as our advertisers like to offer our readers great deals and info, most of you like to check them out.

Looking for more info about how we choose our content and how we protect your info? Check out our Editorial Policy and Privacy Policy.


Lakhvir Brar, President, Fresh Hat Media
Publisher and Editor-in-Chief, yoyomama and OnTheGoKids

lakhvirAs a mother of one, wife and entrepreneur with a hectic schedule, Lakhvir Brar truly knows what it means to be a yoyomama. Her busy life has helped her understand the importance and value of creating quality time with her loved ones. It is this belief that drives her passion for helping moms and families create lifelong memories by discovering ways to spend meaningful time together more often.

Born and raised in Northern BC, Lakhvir moved to the Vancouver area to start her career in Marketing. Over the past 15 years, Lakhvir has had the opportunity to work with (and learn from) many leading brands across North America. She has also received industry recognition for her work on innovative marketing programs that have delivered superior business results.

Today, Lakhvir is the President of Fresh Hat Media Inc and the Publisher of yoyomama and OnTheGoKids, the trusted sources for moms and families when it comes to what to do with the kids. She also leads the company’s marketing and digital advertising services division, which specializes in helping business of all sizes achieve their marketing goals.

Let’s chat! Contact Lakhvir to discuss fresh ways Fresh Hat Media can help you get your brand in front of influential moms and families.

Email: lbrar [at]freshhatmedia.com
Tel: 604.725.4453

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Our Team


Alex CubittAlex Cubitt is the mom of a mysterious little girl who sometimes answers to the name Lila. When she’s not cracking the Lila code, she is hiking the North Shore trails, writing, cooking and perpetually cleaning a black hole of messes. She is taking a break from a career in communications and PR to kick it with a colourful one-year-old and explore her love of writing.



Contributor & Production

Elina SinghElina Singh is a mom to one little man (who is the sweetest child ever born – but that’s her words, and she may be a little biased). She’s also a crafter, a knitter and a baker, and loves to create things at all hours. She is the driving force behind the Vancouver weekend guide and yoyomama Pinterest account, and makes sure that everything gets published in the right place at the right time. elina [at] yoyomama.ca



Erin JeffreyErin Jeffery is a new mother of a very tall four-year-old boy named Maxton and two jealous felines named Jack and Stella. She is a sometimes actor, all the time writer, foodie, crafter, ecomom and football player who is an account executive at an advertising firm in her spare time. She likes tall people, cheese, shoes, laughter and urban exploration with super boy. erin [at] yoyomama.ca




Marjolyn "MJ" Dimapilis Marjolyn “MJ” Dimapilis is a first-time mom who’s always out and about with baby Olivia in tow, thinking of ways to tire out her rambunctious 10-month-old. MJ’s addiction to Instagram reflects her eye for style, her ear to the ground and her endless appetite for all things awesome – but it’s also a personal reminder of what her outfits looked like before they were ravaged (with love?) by messy fingers and sticky drool. With a natural flair for all things creative and fun, this PR momma is excited to be on-board the yoyomama train.

Managing Editor

Michelle Hughes is a wife and mama to two littles. Well, one not-so-little-kindergartener, Carter and one very-little-and-you-better-stay-that-way, Winter. As a family they love to go on walks and explore new places. They have nightly dance parties and consume way too much Bunnies and Cheese. Michelle is based out of Fort Langley and loves everything about her little town. In her spare time you will find her sewing, crafting, attempting yoga, or watching recipe videos on YouTube.



sierraSierra Dante is a mother, wife, writer, editor, neighbourhood mobilizer, homegrown enthusiast, and picture book buff into keeping it quaint, getting outside, and feeling fulfilled. While she is busy gardening, cooking, reading, and letting her boys live a life of free play, you can also find her online at edgewisecontent.com.



Annemarie Tempelman-Kluit, Founder

atk_for_bioAnnemarie Tempelman-Kluit founded yoyomama in 2007 when she couldn’t easily find local info on products and services for mums and their babies. As a mother of two girls and busy entrepreneur, she tapped into her own front-line experiences to provide readers relevant, useful information focused on making it easy for parents to have great experiences with their kids.




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About Fresh Hat Media, Inc.

Fresh Hat Media is a digital media company that publishes fresh, local editorial and is the trusted source for moms and families when it comes to what to do with their kids. The media network currently consists of yoyomama and the OnTheGoKids. It also offers digital advertising solutions and marketing services to brands looking to directly connect with our highly engaged audience of influential moms and families.

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We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage towards our project costs.


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