About Us
yoyomama is a free daily email and website for every mother in Vancouver and Toronto who’s ever called the community centre two days too late to register her offspring for the must-have class of the season, found herself wondering just how “natural” a product really is, or wished she’d known just how child-friendly a coffee shop was (or wasn’t) before she ordered her latte. Lots of the products and services we cover are also accessible to all Canadian mamas.
We make the lives of mums with kids from newborn to age five less yoyo-like by keeping you connected to yourself and your community with short hits of helpful, hip info delivered directly to your inbox. With an eye to the eco-friendly we share all the details on local products, places and events that we’ve tried and tested. We follow a strict editorial policy whereby we receive no payments for any of our editorial. Wondering what other people think? Here’s just a small sample of what other readers are saying. And here’s what other media are saying about us.
However, as it takes a pretty penny to keep things running around here, we do offer advertising options including Contests and Dedicated Emails. If you’ve got a product aimed at the under-five set – or their parents – and are interested in how yoyomama can help you get the word out, email advertising [at] yoyomama.ca. Find out what our advertisers are saying about us here.
Have something you think we should know about for our editorial? We’d love to hear more! Find out how to get it into our hot little hands via our Contact Us page.
Looking for more info about how we choose our content and how we protect your info? Check out our Editorial Policy and Privacy Policy.
We hope you enjoy yoyomama!
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Annemarie Tempelman-Kluit, Publisher & Managing Editor
 Annemarie Tempelman-Kluit founded yoyomama in 2007 when she couldn’t easily find local info on products and services for mums and their babies. As a mother-of-two girls and busy entrepreneur, she taps into her own front-line experiences to provide readers relevant, useful information that will (hopefully) make their life less harried.
Prior to founding yoyomama, Annemarie received a degree in English and a certificate in Online Publishing from the University of British Columbia, worked as the Web Strategist for Simon Fraser University and as a freelance writer – contributing to publications such as Fashion Magazine, Greenhouse Canada, the Georgia Straight and providing content to such clients as Bloom Essentials and Bug & Pickle. Her expertise is usability, content management and writing for the web. Annemarie is a sought after mum expert and considered one Canada’s leading digital moms. In addition to her role as yoyomama’s managing editor, she writes a column for 24 Hours (Sun Media Corp), is a regular contributor to CBC-BC Radio (Early Edition, On the Coast, BC Almanac), the author of Healthy Mum, Happy Baby (published by Random House), wrote the Kid’s Stuff section in the most recent edition of the Vancouver, Victoria and Whistler Colourguide and contributes to high profile blog communities such as Family Jewels, Canadian Family magazine’s blog. As the go-to mum in Vancouver, she has been quoted in numerous articles in the Globe and Mail, interviewed by NBC, and Today’s Parent as well as featured in the Province and Georgia Straight. She is part of the BC Children’s Hospital Social Media Committee and the co-chair of her daughter’s PAC. In conjunction with Kate Trgovac of lintBucket Media, Annemarie has launched a workshop series for entrepreneurs about using social media grow their businesses and will be presenting her insights to a variety of groups in 2010. mama [at] yoyomama.ca |
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Our Team
| Director of Sales & Marketing
advertising [at] yoyomama.ca |
| Toronto Writer-in-Residence
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Erin Jeffery is a new mother of three. . .a very tall baby boy named Maxton and two jealous felines named Jack and Stella. She is a sometimes actor, all the time writer, foodie, crafter, ecomom and football player who is an account executive at an advertising firm in her spare time. She is a new member of the yoyo family and is loving every minute of it. She writes for yoyobelly and yoyomama and occasionally yoyo diaries about sleep and how much she misses it. She like tall people, cheese, shoes, laughter and urban exploration with super baby.
Karma is the Toronto writer for yoyomama and loves big city living! She’s mum to one, perfect little girl, as well as a happy wife and freelance writer. With an interest in all things mummy, Karma has been blogging about her adventures in parenthood and is always on the lookout for great advice and fresh ideas to help mums find superpowers. In her spare time, she stays sane by running, is trying to finish her first novel, and dreams of amazing vacations to take with her family when she wins the lottery.
