When you’re pregnant you deserve VIP treatment. Whether it’s the prime seat on the bus or a foot rub from your partner at the end of the day, you should be treated right. Which is why local online boutique Purl Mama & Baby is throwing an exclusive VIP shopping event just for yoyobelly subscribers. That’s right, from now until midnight on June 30th you can save 25% off everything in store* just by using the code yoyobellyvip.

Purl Mama has curated a great collection of mama (& baby) must-haves including Amoralia’s lovely line of lingerie, with nursing bras and briefs which are both practical and pretty – something that can’t often be said of nursing lingerie. Amoralia’s line also includes the most amazing bump-friendly tankinis. Made from soft, quick drying UVA and UVB resistant fabric, these suits provide the ultimate protection for your growing bump.

They also carry the full line of Erbaviva’s natural, eco-friendly and organic skincare for mums-to-be including their famous Stretch Mark Cream, Quease-Ease Lip Balm and organic Lemon Sage Deodorant. Because your skin definitely deserves safe, luscious products when it’s growing and stretching. Erbaviva makes lovely lotions and potions for babes as well, including the product which started it all, their organic washbag pouch.

As for accessories, you can’t go wrong with Beep Beep’s funky slings which let you carry your baby in style. Easy on and easy off, they come in four great reversible designs, which means they’re like two slings in one. Since a diaper bag is one of the most important accessories you’ll choose, Purl Mama offers both Dwell’s super handy diaper bags made from sturdy, coated canvas in their signature prints and Ramalama’s super sumptuous leather diaper bags that don’t stint on style.

So whether you’re stocking out for yourself or the little VIP growing inside you, be sure to take advantage of these savings. Because one thing important thing to remember about VIPs is that they always insist on great deals!

Purl Mama & Baby: www.purlmama.com

^{*with the exception of Olli & Lime and ergoPouch}